The DIGIT USB is a very different take on the ordinary/mundane USB architecture that you’ll find even in some of the most expensive luxury-level USB cables available. In this instance, it provides twin 45-ohm highly precise micro-coaxial cables with real silver-plated copper-foil shielding (far superior than the metallized plastic mylar found in most other USB cables) for the data lines, run within a PTFE (Teflon) tube.
Power and Ground are run in a separate layer in counter-rotating helices using a Matrix-32 Interpole™ system, and then an overall jacket is woven around the whole form.